Only Netflix, with its bounty of content in the can or nearing completion, debuted trailers or sizzle reels with a meaningful number of scripted programs.
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ABC and NBC announced fall schedules that were mostly strike-proof, and every network was prepared to lard up on reality TV to get them to 2024 should the need arise. There were no calendars displayed on any of the screens all week, and in fact many networks had little in the way of commitments. On the programming front, the days of broadcast networks unveiling their fall schedules fell by the wayside. There were still musical performances (NBCU alone had three) and there was still some spectacle (Disney bringing out Buffalo Bills safety Damar Hamlin, YouTube handing out pizza-shaped cookies, Fox having Derek Jeter and Rob Gronkowski toss signed baseballs and footballs into the crowd), but by upfront standards, it was tame. Discovery, TelevisaUnivision and Disney, CEOs were either watching from the crowd, or absent altogether (NBCU, of course, is currently without a CEO, while Disney CEO Bob Iger was in France, meeting with President Macron).īut the week was, in the words of one media buyer quizzed by The Hollywood Reporter at the afterparty for YouTube’s Brandcast, “low key.” And while they praised the “shorter, tighter” presentations (only Disney hit the two-hour mark), they held out hope that next year, assuming there’s a deal in place, that there’ll be more pizzaz.
Only YouTube CEO Neal Mohan took the stage for the streaming platform’s Brandcast event Wednesday evening (Netflix too, if you consider the virtual format). So you don’t have a choice,” Fox News host Greg Gutfeld told the crowd at Fox’s upfront Monday night), the mood from executives was one that suggested they hoped a deal could be reached.īut it wasn’t just actors missing from the upfront stages, CEOs were as well. I also have the only late night show going right now. NBCUniversal also added a disclaimer to a sizzle reel that included interviews with creators like Dick Wolf and Amy Poehler to note that the interviews were conducted before the strike.Īnd while there were some quips (“I have the number one late night show. “It may take some time, but I know we will eventually get through this and the result will be a stronger foundation on which we can all move forward together.”
“We are grateful for the contribution writers make to our company, and respect their right to demonstrate,” NBCUniversal TV and streaming chief Mark Lazarus said at his company’s event. “Until then you’re kind of stuck with me and my clips.”
“First, let me just start by saying I am hopeful that a fair resolution is found soon with the writers, that would of course return talent to this stage, and let’s be honest, making this a far more entertaining show,” HBO and Max chief Casey Bloys told the crowd. Yes, WBD decided not to have talent participate, but there was also an acknowledgement that until there’s a deal, things won’t be the same. In a week meant to showcase the world of entertainment, the only actors to appear at one of the struck events was Rafael Amaya of Telemundo’s El Señor de los Cielos and William Levy of Telemundo’s Vuelve a Mi, with everyone else turning to their stable of news anchors and sports and reality hosts to fill the void.ĭespite the acrimony between studios and writers, there were also signs of respect. Indeed, in many ways the picket lines defined the week, beginning with NBCUniversal’s upfront at Radio City Music Hall, where more than 200 picketers marched outside of the venue’s doors. “It’s not exactly as we originally planned it, but we live in a dynamic world, and we have definitely found that being able to adjust to a new reality is very useful,” added Netflix co-CEO Greg Peters in the intro to his company’s inaugural upfront, which went virtual at the last minute over concerns around a WGA picket line. Anonymous Strike Diary: 'The Well-Known Creator' on Some Harsh Formative Career Lessons
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